Smart Destinations, the country’s leading provider of multi-attraction passes, is giving visitors to four U.S. cities a way to hit the streets and enjoy their favorite attractions with nothing more than their smartphone in their pocket. Thanks to the debut of a new mobile option for the company’s Go Select™ Pass, paper tickets can be a thing of the past for tourists and businesses alike.
Go Select Pass mobile ticketing officially debuted this week in New York City, Boston, Chicago and San Francisco.

Similar capabilities for other Go Select Pass cities and destinations are in development and will be added in coming months.  Smart Destinations’ Go Select Pass is a programmable ticket offering that allows tourists to select and “build” their own reduced-price passes online for the specific attractions they wish to visit in a given city.

Discounts add up; the more tours, museums, cruises and other attractions people experience, the more they save.  What’s more, Go Select Passes allow users to skip the line at many attractions, saving time as well as money.
The mobile ticketing capability for the Go Select Pass adds even more convenience.  After the pass is purchased from the Go Select Pass website, a QR (Quick Response) code is sent to the customer via email as a PDF attachment.  Using their smartphone, the recipient opens the PDF file and has the QR code scanned at each turnstile or box office.

Perhaps most game-changing for the tourism industry is the ability for attraction operators to accept, authorize and be paid for Go Select Pass purchases using the company’s proprietary, patented technology platform.  Go Select Pass scanners, now deployed at over 275 top attractions nationwide, let operators instantly validate the QR codes from the user’s smartphone over the Internet.  The solution ensures system security and virtually eliminates ticket fraud.

“Smartphones are changing consumer behavior.  Once we saw what these devices are doing for individuals, couples, and parents with young children, it was clear where we wanted to go,” said Cecilia Dahl, President and Founder of Smart Destinations.  ”No one else can offer this kind of end-to-end convenience because no other company has the infrastructure in the field that Smart Destinations does.”

Smart Destinations’ Go Select Pass is part of the company’s existing ticketing products, including its Go City Cards and Explorer Passes that save visitors up to 55% off the cost of regular admission to top attractions in 13 major destinations.  To purchase a Go Select Pass, visit www.goselectpass.com.

For more information, visit www.smartdestinations.com.

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